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Paperless
Copywriting Module 1: Writing the Sales Letter
This
is the main part of the package... this is where you learn how to write your own
sales letter. I've included 5 products so if you don't like one of the e-book,
there's always 4 other e-books to consult to.
- My proven secret-formula of how to create a mini-site that's guaranteed
to
make money. I've dissected it into 9 easy to understand blocks to make sure you
profit from it right away!
- The truth about graphic-design and how to use it to generate more leads
&
sales than you ever imagined possible.
- How to come up with a riveting headline that pulls in more interested
prospects
into your offer (and how to turn them into paying customers)
- Why the only way to go is by setting up multiple streams of income and
how
to do it correctly!
- The approach you should use when the product you are selling on your
mini-site
is not yours (Yes, it's completely different).
- How anyone can add 16 different streams of income in just a couple of
minutes
for just pennies a month!
- How to write tight, well-crafted copy that sells.
- The top 5 strategies I use to promote my mini-sites.
- The twists that master-marketers are using this very minute to make
fortunes
out of their mini-sites... and how you can use the very same techniques to explode
your monthly income!
- Plus marketing genius Mark Joyner sets this report on fire by granting
us
an exclusive interview where he reveals even more of his killer strategies. (Don't
miss out on this one!)
- How to easily start an online business for less than $200,
and most
importantly -- how to do it the RIGHT way.
- How you can use the "Isolation Factor" to make a pile of money.
- Why "Clicks & Bricks" marketing is the
easy path to huge profits.
- Discover how Alex instantly stands out from all his competition ...
and how
you can too.
- Discover how Alex made $30,000 in one month from a simple
two page
web site, with only around 125 visitors a day! Perhaps that sounds impossible
... but Alex reveals exactly how he did it.
- How to turn 50 ebooks you're having trouble selling, into an irresistible
offer.
- Confuse the reader and you might as well flush your money
down the
toilet. Discover how to easily avoid this.
- How to easily make more money from 40% of all your visitors with only
a few
minutes work.
- Why competing with yourself may be one of the most lucrative
things
you ever do online. Sound silly? Well read this interview to discover how big
name online marketers are doing it, and making serious money in the process. This
really is one of those hidden secrets people don't talk about.
- How to make your web page a 'greased chute' that slides your visitor
right
down to the order page.
- Discover the "P.R.S. Formula" to make a ton
more sales.
- Why the best copywriting examples in the world come to you every day
in your
local paper (this will really surprise you).
- Why being creative will lose you money.
- How to quickly and easily write 80% of your copy.
- How to write an FAQ (and why it's so, so important)
- Discover how to write a "Consumption Matrix" to boost your
profits. Hardly
anyone is doing this at the moment ...
- Discover the two types of benefit bullets you must know
how to write.
- Do you know the four "power words" to use in your product
titles?
- Offer the wrong bonuses, and you'll lose sales. Find out
how to avoid
this.
- Why Alex is happy to give away $15 to customers. (It actually makes
him $1,800)
- How to make money from customers that ask for a refund.
- How to get testimonials from online celebrities (however busy they are).
- How to get Jay Abraham to write a testimonial for you.
(No, this isn't
a joke.)
- Why your order page is the most important page on your web site, and
how to
write it for maximum impact.
Included
Products:
1.
Killer Mini Sites
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"Alpha del Bosque has a supreme understanding of the logic and psychology
of
mini-sites.
Her superb report 'Killer Mini Sites' is indispensable if you've been considering
using this strategy in your Internet marketing. She makes a fairly complex topic
very easy to understand, and the book is even enjoyable and great to *look* at!"
- Mark Joyner
CEO, Aesop.com
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"What a great idea! While everyone else is losing money on mega-websites,
along
comes Alpha with the brilliant idea of selling information on mini-sites!
I love it! Get this one! It reads like a breeze and works like a charm!"
- Joe Vitale, author of "Hypnotic Writing,"
"Spiritual Marketing," and numerous other books
www.MrFire.com
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"I have to admit that I was very impressed with your report. The
information
was literally dead-on and presents the exact method by which I personally run
my own online business. Killer Mini-Sites are THE way to go -no doubt
(I have a bank account packed with money to prove it).
The bottom line is: For anyone who accesses and actually implements the suggestions
you so clearly outline, they are guaranteed a faster, proven and more reliable
system for producing an income online -- no matter who they are.
Outstanding work!!"
- Chayden A. Bates
The effective marketing group
http://MarketingEffect.com/
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"Alpha, simply put: Your new report is brilliant! You
have managed
to break down every little detail in the process of creating mini-sites that work.
'Killer mini-sites' should be required reading to anyone trying to make money
online. After all, they *will* be making hard sounding cash once they start using
your principles.
And to top it all off, the report is eye-candy! Two thumbs up!
In my opinion, your report is: 'The e-book of the year'!"
- Miguel Alvarez
E-book publishing software
http://www.e-ditorial.com/
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2.
10 Steps to Killer Web Copy
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"The system that Alex laid
out for creating web copy
will be worth thousands to me"
"Louis - How do you do it? You got Alex to
divulge his fool-proof
psychological triggers for potent web copy.
Seriously - THANK YOU!
That interview with Alex couldn't have come at
a better time.
I'm in the middle of a couple of projects that are really stretching my creativity.
The system that Alex laid out for creating web copy will be worth thousands to
me. I feel like I should be paying you a lot more than the cover price!
You know that I'm very cautious about who I'll
listen to when
it comes to creating web copy. Alex is on the short list of guru's worth listening
to and I've never seen him sum it all up better than he did with you in this project.
Thanks again for the nice work."
- Jim Cockrum
Author of " The
Silent
Sales Machine Hiding on eBay "
#1 Top Seller on ClickBank.com
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"Writing great sales copy is key to the overall
success of your
online business. If you can't capture your visitors interest, you could be giving
away $100 bills, but no-one will care.
'10 Steps To Killer Web Copy' is a superb introduction
to writing
great sales copy and provides one of the best nuts and bolts overviews I've ever
seen.
Once you own this eBook, your visitor's wallets
will never be
safe again!"
- Neil Shearing
www.ScamFreeZone.com
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"The section that starts on page 23, about
'spying' on your opposition
is brilliant...
Using 'spying' to acquire knowledge, to acquire
know-how, and
the way it allows you to work on 10 projects at the same time, and avoid making
massive mistakes ... as well as how to use other people's key benefits and methods,
then add 20% - 30% of your own ideas and creativity is just brilliant.
And, obviously, it's a HUGE timesaver. And that's
before we even
get into the 10-step formula :)"
- Phil Wiley
www.MiniSiteProfits.com
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3.
Cashflow E-business E-book
4. How to Write Million Dollar Ad Copy
5. Discover How to Write Killer Ads
6. Million Dollar Sales Letters
Paperless
Copywriting Module 2: Words That Sell
You'll
learn the exact words that sell like crazy! Although it's hard to believe, Joseph
Sugarman has changed one word before and doubled his sales.
Included
Products:
1.
850 Words and Phrases That Sell!
Hear
are some sample words and phrases:
- ( ) YEARS EXPERIENCE
- 2 SIMPLE STEPS
- 3 EASY PAYMENTS
- 24 HOUR SERVICE
- 100% COMMISSION
- 100% MONEY BACK GUARANTEE
- 100% SATISFACTION
- A CHILD COULD DO IT
- A CUT ABOVE
- A MUST!
- A WINNING OFFER
- ABSOLUTE
- ABSOLUTELY NO OBLIGATION
- ACCEPT OUR OFFER
- ACCURATELY
- ACKNOWLEDGMENT
- ACT NOW
- ACT TODAY!
- ADDED VALUE
- ADMIRED
2. Magic Letters
Paperless
Copywriting Module 3: Swipe File and Templates
A
swipe file is a copywriter's best friend. It's a collection of proven, successful
sales letters that you can use to model, not copy (that's illegal). When you have
a swipe file, writer's blocks become a foggy memory because you can just look
at other sales letters as a model.
Personally,
I'm a bit lazy to keep a collection of winning sales letters myself, so I just
use products like the ones below. I know, lazy old me.
And,
I'll show how to use swipe files correctly and get the maximum benefit from it...
this can be the difference between a big fine for violation of intellectual property
or a big check from your sell-o-matic sales letter!
Sales
letters included:
"The Million Dollar Bill Sales Letter"
Sales letter for "Instant Publisher Business-In-A-Box
"This New Business-In-A-Box Can Earn You Hundreds
Of Thousands Of Dollars"
Sales letter for "Direct Mail Bootcamp Business-In-A-Box
"Hot, Qualified Leads That Will Blow The Lid Off Your
Sales And Profits!"
Sales letter for "New Business Power Marketing" Reprint Rights
"Here's The Quickest & Easiest Way For You
To Succeed In Mail Order"
Sales letter for "Mail Order Business-In-A-Box
"How To Avoid The Pain & Discomfort Of Product
Development"
Sales letter for "OBE Reprint Rights Package
"How To Cash-In On the Booming Demand For CD-ROMs"
Sales letter for "Business 6-Pack" CD-ROM Reprint Rights
"Here's A Rare Opportunity For You To Own &
Cash-In On Group M's
Million Dollar, 'Hyper-Responsive' Mailing List Of HOT Proven Buyers!"
Sales letter for "Group M's Mailing List
"Double Your Direct Marketing Profits --100 Guaranteed!"
Lead-generating postcard for "Maximum Profit Direct Marketing
"How To Win Tons Of New Customers, Get Them To Buy
More Often, Increase
The Dollar Amount Of Every Sale, And Double Your Profits In Record Time!"
Sales letter for Maximum Profit Direct Marketing Course
"How To Master The Art-And-Science Of Writing Ads
& Sales Letters
That Work!"
Sales letter for Advertising Magic Course
"How To Increase Your Sales & Profits With
Direct Mail"
Lead-generating postcard for "Direct Mail Bootcamp"
"I Was Held Hostage For 4 Days By The Sharpest Minds
In Direct Mail"
Sales letter for "Direct Mail Bootcamp" Course
How To Make A Fortune Selling "How-To" Information
By Mail . . .
Sales letter for "Instant Publisher CD"
750 How-To Books, Reports and Manuals You Can Reprint And
Sell ...All
On A Single CD-ROM!!!
Press release for "Instant Publisher CD"
"How You Can Create A Hot Selling Information Product
On Any Subject
Almost Instantly...In Just 2 to 4 Hours!"
Sales letter for "How To Create Your Own Information Products”
"How To Turn All Your Ads And Sales Letters Into Powerful
Cash Generators
- GUARANTEED"
Sales letter for "Direct Marketing Hotseat"
"How To Obtain Premiums, Giveaways & Promotional
Merchandise At
Discounts So Huge & Prices So Cheap You'll Feel Like You're Stealing!"
Sales letter for "Promotional Merchandise & Close-Outs" Manual
"301 Direct Mail Tips, Techniques, & Secrets"
Sales letter for "301 Direct Mail Tips, Techniques & Secrets"
Book
Gary Halbert's famous "Coat of Arms" sales letter
(Produced Over 7 Million Cash With Order Replies)
"Internet Profits: Build Your Business on the Internet!"
Lead-generating ad for "Web Sites"
"How To Get Your Very Own Web Site On The Internet
(Professionally
Designed And Everything) For Less Than $2 A Day"
Sales letter for "Web Sites"
"Here's How You Can Promote Virtually Any Business,
Product, Or Service
On The Internet!"
Sales letter for "Online Marketing Power Pack" Course
"For People Who Want To Make Serious Money While Spending
Little To
NO MONEY Of Their Own...
Sales letter for "How to Get One Million Dollars Worth of FREE ADVERTISING"
"Amazing Secret Electronic Money-Making Goldmine Revealed!"
Sales Letter for "How To Get Rich With Buy-Low/Sell-High Internet Auctions..."
"Don't Risk Another Dime On Ineffective Marketing."
Sales letter for “How To Write Million Dollar Ads, Sales
Letters, And
Web Marketing Pieces"
Question: What's The Key Secret To Increasing Your Sales
& Profits
By As Much as 917%?
Sales letter for "Maximum Profit Copywriting Clinic"
Included
Products:
1.
Magnetic Sales Letters
2. 92 Hypnotic Sales Letter Templates
3. Web Sales Letters Supreme
Paperless
Copywriting Module 4: Autoresponder and E-mail Copywriting
Even
though the ability to write sales letters is important, so is the ability to write
great autoresponder and e-mails! After all, you have to get people to your website
in the first place.
Both
e-books give a bit of introduction on how to do autoresponder/e-mail copywriting
and then shows you a bunch of successful autoresponder/e-mail messages to model
after.
- The art of getting no complaints or spam accusations
We already talked about why spamming (or even being accused) is a recipe for disaster.
- The simple psychological trigger to huge double-digit
response rates
(you won't want to send out another email without using this technique).
- 7 little-known online (and offline) ways to massively
increase your
opt-in list.
- What to write in the subject line so your message gets
opened and
acted on.
According to eMarketer, Americans get an average of 15.2 email messages a day
(and that number continues to rise) so unless your email's subject line is compelling
- your message wind up in the trash faster than you can blink. (Ouch!)
- How to nourish your email list so recipients look forward
to every
email.
- How to make your winning emails do double and triple duty
(wait until
you see this one).
- The simple question that resulted in a massive 38% response
rate
Included
Products:
1.
Autoresponder Magic
2. Million Dollar E-mails
Paperless
Copywriting Module 5: Advanced Copywriting
If
you're serious about being a killer copywriter, then you'll definitely read "The
Buy Impulse" and "30 Minute Marketing Miracle" because
both show
you how to make a "so-so" sales letter to a "killer"
sales
letter.
- The single greatest mind control technique there is . Adding
just THIS
ONE technique to your site will easily double your conversion ratios the instant
you implement it.
- How to get your customers engaged in your web site
- How to build your own credibility with them so that they will automatically
believe everything you tell them
- How to use the two most powerful emotions humans have to leverage greater
sales on your web site.
- Which technique can be used on your site to keep your customers hanging
on
your ever word, wanting ... almost begging you ... to tell them every word of
your sales message
- Which two "hot buttons" you can hit together that will create
a powerful motivator
for your customers to purchase immediately .
- The single way that will get your customer to purchase your product
while
at the same time making it so that you NEVER have a refund request
- Exactly what to do with your "satisfaction guarantee" that
will make it one
of the best mind control techniques on your site. Right now almost no
one
is doing this right. Implement this trick on your site, and you'll quickly
find sales going up, and your customers actually appreciating your products MORE
.
- How to use your customer's own knowledge to get them to buy from you.
- You get a powerful mind control tool that will get your customers to
do what
you ask them, when you ask them, and without asking you tons of questions.
They'll just do what you ask .
- How to take any and every "flaw" in your product and make
it a benefit in
the minds of your customers. Understand that this trick is literally
a "competition
killer." Start using this technique and your competitors won't
even know
what hit them.
- How to create such EXTREME value for your products in the minds of your
customers,
that they will consider every other competing product to be utter garbage.
- What you can do to immediately boost sales right now . This
one technique
was used by a computer consulting companies to sell hundreds of copies of their
software in a single week.
- How to put your customers in the perfect frame of mind, and think of
your
products in the exact way you want them to for maximum sales .
- SUSPECT NO-ONE'S READING YOUR ADS? Brett reveals what
prospects REALLY
hate to read ... and what they can't get enough of (this one master
revelation
could totally revolutionize your marketing and glue your prospects onto any ad
you run in the future)
- A "killer" introduction to a sales letter which you can use
as a template
to get prospects licking their chops in excitement over
your product
or service!
- The truth behind getting people to take you up on your
offer ... like
it was the last toy in the store on Christmas Eve!
- The astonishingly simple process for working out which headlines are
going
to make you the most money (a change in headline can increase your response
by up to 1700%! - and so Brett reveals the easy process you can use to find your
winner)
- 4 hot headline examples straight from Brett McFall (and
yes, you
can model these suckers for your own greedy gain too!)
- How to educate your prospects to your amazing value (and have
them LOVE
every second of it - wouldn't that be nice?)
- A knockout "marketing approach" to get your
phone ringing off the
hook (and why this sneaky little secret works any where any how)
- How to get your own customers to help you sell even more of your product
or
service (at no cost to you!)
Included
Products:
1.
The Buy Impulse
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"Crank Up The Sales"
This is an awesome product for anybody in business
(and I mean
any business). Applying the principles from this e-book gives the knowledge
needed for any business to crank up the sales , by making the average
customer
hungry for your product .
If you already think you're a master salesman
, think again, this
book touches on so many areas you're sure to gain valuable insight into an area
you haven't mastered yet.
Allen Reed
http://www.website-traffic-review.com
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"33% Increase In Conversion"
Clifford, I rarely buy copywriting products
because I simply
choose to look at examples of sales letters and create my own swipe file. I was
examining your sales letter to learn from it and it hit me like a 20 ton cement
block.
I thought to myself, if his copy is this good
I just have to
get a more in depth look at his tactics. What I learned are absolutely the best
tips on copywriting I have ever seen . I like how you don't fill your book with
fluff. You get straight to the point and show us exactly what we need to write
amazing copy . From using one of your techniques, I've already achieved a 33%
increase in conversion .
Pretty amazing stuff!
Gary Huynh
http://www.viralmarketingcontest.com
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"Great Read...Easy To Understand"
What a great read Buy Impulse turned out to
be. It goes into
all aspects required for writing effective ad copy . The best part for me was
how each element was explained with a very interesting story making each point
easy to understand.
I highly recommend this book.
Allan Wilson
http://reprint-rights-marketing.com
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"Worth The Price And More"
While I've never written a testimonial before,
I bought the
Buy Impulse thinking that if I picked up one or two usable ideas, it would be
worth buying. I was right about one thing, it is certainly worth the price and
more . Every chapter has ideas and techniques that will pay for the book many
times over.
Ken MacKenzie
http://www.magazines-magazines.net
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2.
30 Minute Marketing Miracle
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"3,148% Increase In Just
7 Weeks"
"Last year I picked up only 4 clients for the whole year from the
Yellow Pages.
So Brett McFall helped me tweak my ad just before I put it in the new edition.
The results?
Unbelievable!
In just the first 7 weeks I've picked up 17 clients ! That's
a 3,148%
increase in response!
And I've also turned away another 5 clients because I haven't
had time
to get to them.
What's more, I've actually had to sell 40% of the business because I
can't
keep up with the workload. It's got to the point already that I am turning away
more calls than I can take.
And it's great because I'm charging a really good price - yet still getting
their business. Brett's advice is going to make me tens of thousand of dollars."
Justin Stone, Bayside Maintenance
Group, Victoria Point,
Qld
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" I've received 900 calls!
"
"I ran my own ad in a recent financial magazine and got 200 responses
over
two months. Then I hired Brett to create an ad for me.
Within 21 days of the new edition of that same financial magazine coming
out,
I've received 900 calls!
A 1,200% increase in response -- and there's still another 5 weeks to
go!
By using Brett to create my marketing I stand to earn well over $200,000
in
just a couple of months!"
Bill Zheng, Director
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Paperless
Copywriting Module 6: Headline Creator Pro
The
most important and powerful words that you ever utter either when you first meet
or make contact with someone are those very first few words. It is that initial
contact that counts and you only get one chance to make a first impression Paul
Gorman says that just by improving your headline you can increase your response
by as much as 2100%. Advertising guru David Ogilvy described the headline as “The
ticket on the meat”.
No matter what type of business you run whether it be part
or
full time, retail, direct mail, internet or mail order you will have to advertise.
With this powerful tool you can make sure that your ads have impact.
To help you produce even better sales material I am going
to
include 3 powerful bonuses to this offer.
- Bonus 1: 100 Greatest Headlines Ever Written
Time has shown these 100 headlines to generate more positive(and profitable) responses
than any others ever created.
- Bonus 2: 277 Hypnotic Words/Phrases
You will get a list of 277 most Powerful and Proven words and phrases that you
must have for your head lines and sales letters. If you don’t know about
these
trance-inducing words and phrases then you are leaving piles of extra easy money
on the table.
- Bonus 3: 91 Emotional Triggers
People don’t buy because of logic– they buy, based on emotion. How
would you like
to control how quick people whip out their wallet and give you their money simply
by being in possession of 91 of the most sought after, knee-jerk reaction triggers
that shake and stir the emotions of your readers down to their very bones—making
them act swiftly and without regret.
Included Products:
1. Headline Creator Pro (including 3 bonuses)
|
My 1 YEAR "Go
ahead and try out Paperless
Copywriting 100% risk-free, and if you're not absolutely satisfied with it I'll
give you a prompt and courteous refund" Guarantee
I've every intention in honoring the guarantee. I will not question you
or
give you a refund as late as I can. There is one catch though ... I'll
only honor the guarantee after you have purchased Paperless Copywriting for 30
days.
Why? Because I don't want unscrupulous online business owners to ask
a refund
the next morning. You still have 300 or so odd days to ask for a guarantee.
|
Here's a quick break-down on what you'll be receiving when you purchase
"Paperless
Copywriting" today:
|
Title:
|
| Killer Mini Sites |
| 10 Steps to Killer Web Copy |
| Cashflow E-business E-book |
| How to Write Million Dollar Ad Copy |
| Discover How to Write Killer Ads |
| Million Dollar Sales Letters |
| 850 Words and Phrases That Sell! |
| Magic Letters |
| Magnetic Sales Letters |
| 92 Hypnotic Sales Letter Templates |
| Web Sales Letters Supreme |
| Autoresponder Magic |
| Million Dollar E-mails |
| The Buy Impulse |
| 30 Minute Marketing Miracle |
| Headline Creator Pro |
| |
| |
All
for the low price of £11.95!
P.S. Still not sure if "Paperless Copywriting" is for
you? Even if
you learned just 1 sales letter technique that doubled your sales, it would generate
you £50 extra cash for every £50 of sales you make. That's
more than
triple the cost of "Paperless Copywriting".
|